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Pharma Marketing Excellence
Training & Consultancy 

 

 Pharma & Dia Marketing Excellence TRAINING & DEVELOPMENT

 Pharma & Dia Marketing Brand Plan COACHING

 What differentiates solutions delivered by PRISM's Edouard Demeire ?

 

 
 Pharma & Dia Marketing Excellence TRAINING & DEVELOPMENT

WORKSHOPS & COURSES in Marketing Excellence subjects such as agile brand planning can be attended in open enrolment programs  (with C.E.L for pharma) or delivered by PRISM's Edouard Demeire to in-company audiences,  tailored to incompany needs, with company specific cases.   

Fundamental skill development can include learning content such as patient flow & journey design, stakeholder analysis, insight prioritization to key SWOTs, strategic imperatives, segmentation & positioning & tactical plan development.   The focus of the workshops is on implementation excellence by exercising the tools using case studies based on company-relevant brands.    

More innovative approaches in situation analysis can include development of competences in customer experience journeys, use of competitive intelligence tools as well as Strategic Option definition and ROI optimization of tactical plans.  Practical tools for the identification of innovative customer value delivery  In a world where blockbusters become more rare, markets fragment due to increased, fast changing competition and personalized healthcare, agile budgeting  trade-offs replace or complement traditionally used NPV and/or Portfolio Analysis.   

 

 Pharma & Dia Marketing Brand Plan COACHING

COACHING SESSIONS achieving excellence in brand plan writing though coaching using quallity assurance questionnaires.   Typically, Brand plan coaching sessions will include two interventions, a first one, identifying improvement opportunities and proposing solutions to address them and a second session to share feedback on the improvements and, if needed, prvide further feedback in order to achieve excellence in both content and presentation.  Coaching sessions have been organised for local subsidiary as  well as global teams.

 What differentiates solutions provided by PRISM's Edouard Demeire ?

Edouard Demeire provides a unique combination of conceptual rigor, through his Academic background with years of practical implementation experience, having worked in multiple sectors for a large variety of large and midsized companies across the world.